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Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools and why traditional SEO alone isn't enough anymore.

You'll learn:

• Why more than 50% of Google searches now end without a single click
• How AI Overviews are hiding your website even if you rank on page one
• What AEO (AI Engine Optimization) is and why it matters for studio owners
• How to test if AI tools can even see your business
• Three simple steps to start optimizing for AI search this week

This episode is pure problem awareness—no overwhelm, no complicated tech talk. Just clarity on what changed and what to do about it.

Listen now to stop losing visibility and start showing up where your ideal clients are actually searching.

What You'll Learn in This Episode

[00:00 ] Intro: The Traffic Drop Nobody's Talking About

• Why studio owners everywhere are watching their website traffic plummet
• The panicked message from a client doing "everything right"
• What changed in 2024-2025 that shifted the entire search landscape

[03:00 ] Why This Matters More Than You Think

• The rise of zero-click searches on Google
• How AI Overviews are replacing traditional search results
• Why people are bypassing Google entirely for ChatGPT and Perplexity

[07:00 ] What Changed: The Rise of AI Search

• How search results looked in 2019 vs. 2025
• What Google AI Overviews are and why they're killing your traffic
• How ChatGPT and Perplexity are recommending businesses without showing traditional search results

[13:00 ] What Is AEO and How It Works

• The difference between SEO (Search Engine Optimization) and AEO (AI Engine Optimization)
• The 6 signals AI tools use to decide who to recommend
• Why clarity and structure matter more than keywords

[17:00 ] What This Means for You and Where to Start

• How to test your AI visibility in under 5 minutes
• Three actionable steps you can take this week
• Why you don't have to rebuild your website—just modernize how it communicates

Key Takeaways

✅ Zero-click searches now make up more than 50% of all Google searches—people get their answer from AI Overviews and never click your site

✅ Traditional SEO isn't dead, but it's no longer enough. You need AEO (AI Engine Optimization) to stay visible.

✅ AI tools like ChatGPT and Perplexity are replacing Google for millions of people. If you're not in their recommendations, you're invisible.

✅ You can test your visibility right now by asking ChatGPT or Perplexity about studios in your area and seeing if you show up.

✅ Three quick wins this week: Test your visibility, add structure to your content, and implement schema markup on your website.

About the Studio CEO Podcast

The Studio CEO Podcast helps yoga, Pilates, barre, and boutique fitness studio owners build sustai

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level up your Marketing Skills in the Free Marketing Training:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo